“My business grew since I understand well how the WEB Pages work”

For many years I resisted having a web page on the internet, partly because I didn't quite understand what it was exactly and partly because I didn't see the case, if my company had grown up without it, why then should I use it?

I began to realize that out of nowhere competitors began to emerge that I had no idea that they existed and they really took me by surprise, they began to take a significant portion of the market and some clients for years were abandoning me.
It was not my style, but I blamed the economy, the government, the increase in my prices, and anything else that occurred to me, but little by little I realized, what being on the internet meant and How much the provider-consumer interaction was evolving was surprising.

At first it was difficult because I felt completely out, I was not aware that just as my competitors had access to internet advertising, I also had it and now I was facing the opportunity to compete on the same track with the champions, companies Historically much bigger, I had the opportunity to play in the big leagues as I never thought would happen.

Like any unknown path, I made some wrong decisions and lost valuable time, I started thinking that it was a simple thing to make my own web page and I wanted immediate results, I made little successful strategies and I despaired, I had some disappointments for having my expectations traced and in some At the moment, I will not deny it, I thought of giving up, even getting out of business, but finally, in a presentation during a breakfast with Business Cell, I understood everything, I met those who until now after several years are my digital agency and they They helped me find the right route, I learned a lot from my mistakes and these are the statements that have led me to the following:

  • My company has grown more in three years than it grew in 20
  • My main clients stopped being small consumers to become big companies and corporations
  • My market covers not only Mexico City, but the entire Mexican Republic.
  • My Star Products have remained in stardom, but products that were only at an early stage, better known as Child Products, have quickly become Stars.
  • My advertising costs have been reduced by more than 40%
  • My active time in the office has dropped from 18 hours a day to 20 a week

Now I am in the position of traveling for pleasure for extended periods and my time has been greatly liberated, I can feel very calm that although I am not pressuring the sellers to reach their goals, they are achieved anyway because the clients They arrive alone, three times a week I go out to do what I like the most is the aeromodelling and I can spend hours also enjoying with my family. Going with my children on a Thursday afternoon, to the movies, before it would have been a great achievement and also when I could do it I had a position of conscience for not being working, taking advantage of the hours.

In this great experience the most important thing I have learned is:

  • DtPs is the best marketing and sales tool ever imagined.
  • Today the consumer is practical, so an internet site (WEB page) must be simple, clear, friendly and contain relevant and condensed information
  • Clients like to be well informed in order to make sound decisions, so it is important to maintain interesting communication on social networks.
  • A web page by itself is of little value is required to be visible to those looking for what you offer and the best way is SEO, natural positioning, because the return on investment in very interesting, once well located, economic efforts To stay in a good place, they are not surprising.
  • Through the DtPs, You are positioning all your products one at a time and you are placing yourself in more key points within the large network.
  • SEO and DtPs are a long-term investment, it is necessary to invest without seeing immediate results, just like planting a large tree, it is seized by a seed and not even a branch is seen, for some time, but once It grows and begins to bear fruit.
    The results are extraordinary.
  • Not only is it for companies, each of my sellers, has its own site with SEO and DtPs, customized to their style, target market and products in which they are more experts.

My best advice, now with great experience is:

Enter the internet with a good strategy and definitely bet on DtPs, Before you find yourself as I was, on the edge of the cliff.

Ricardo R.

 

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